F1 AWS Grand Prix du Canada Trophy

 

As title sponsor of the Canadian Grand Prix, AWS had the unique opportunity to design a one-of-a-kind trophy for this iconic race. In collaboration with Revolution Sport and Branded 7 Media, we captured the entire journey—from concept to creation. Using AWS Generative AI, the trophy’s design began with technology but was shaped by expert input, including F1 aerodynamicists, silversmiths, and design consultants. From Seattle to London to Sheffield, each step—from resin printing to intricate silver plating—showcased the blend of AI innovation and human craftsmanship. This groundbreaking project marked the first AI-designed trophy in F1 history, and we’re proud to have been part of the team that brought it to life. 

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